Alrosa’s Instagram page features a video of a 0.62-carat rough diamond with a curious void in its center. Rattling around in that cavity seems to be another rough diamond.

In a caption accompanying the video, Alrosa wrote, “A diamond in a diamond? We couldn’t help but share this very special find with you.”

Alrosa goes on to describe how the smaller crystal seems to move freely within the larger one. The curious gem was discovered in Yakutsk, Russia.

“We are not sure if the smaller one is a diamond,” wrote Alrosa. “Our scientists are looking forward to studying the crystal. It will be researched with non-destructive methods.”

A diamond in a diamond? We couldn’t help but share this very special find with you. Watch: the smaller crystal moves in a cavity inside the larger rough diamond. The larger diamond weighs 0.62 carats. We are not sure if the smaller one is a diamond. Our scientists are looking forward to studying the crystal. It will be researched with non-destructive methods #diamondscientistsbestfriend #ALROSA #diamondsALROSA #realisrare Алмаз внутри алмаза? Не можем не поделиться с вами своей находкой: внутри этого алмаза в 0,62 карата передвигается в полости другой кристалл. Наши учёные пока не уверены, что внутри находится именно алмаз. Они с нетерпением ждут, когда интересная находка попадёт к ним в лабораторию. Изучать будут не разрушающими методами #алмазылучшиедрузьяученых #АЛРОСА #алмазыАЛРОСА #

In an unrelated Instagram post, Alrosa honored the 115th anniversary of Russia’s TASS news agency with what the mining company is calling “the world’s most expensive diamond hashtag.”

Alrosa created a mural with the hashtag “TASS115” rendered in natural white diamonds. The precious stones weigh 4,000 carats and are valued at $350,000.

In its congratulatory message, Alrosa wrote, “On [the] occasion of the 115th anniversary of the legendary TASS, we [are] giving our friends the most expensive hashtag in history as a present.”

The TASS news agency was founded on September 1, 1904, as the St. Petersburg Telegraph Agency (SPTA). It was renamed the Russian Telegraph Agency (ROSTA) in 1918. Seven years later, the agency would become TASS (the Telegraph Agency of the Soviet Union). Today, it boasts 63 bureaus in 60 countries.

Alrosa is the world’s leading diamond producer in terms of volume, accounting for nearly a third of global rough diamond production. The company manages mines in Russia’s Yakutia and Arkhangelsk regions, as well as Africa.

Howard Cohen is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, hscohen60@gmail.com. Websites: thejewelerblog.com, thejewelerblog.wordpress.com.

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THERE ARE REALLY only three important numbers in a retail store: gross profit dollars, inventory on hand, and inventory turn. So who’s better at managing money among these three retailers?

Store                         Gross Profit % Jewelry                      42.6% Furniture                  45.0% Clothing                    46.5%

Let’s look at inventory turn, which means how many times a year an item sells. (These numbers are from stores doing “pretty well.”)

Store                            Turn            Days in the Store Jewelry                   1.4                       260 Furniture               3.5                       104 Clothing                 4.3                       84

A clothing store won’t keep a shirt/suit/jacket/blouse in the store more than three to four months. They will heavily discount it at that point to get it out the door; they don’t just “squash” merchandise closer together to show more like jewelers do.

Furniture stores work the same way. They have a natural problem: available floor space. The biggest reason for high turn in a furniture store was told to me by a furniture store owner: “Where am I going to store an extra 100 mattresses?”

Clothing stores get rid of their merchandise every quarter. Furniture stores get rid of their inventory every four months, and a good jeweler turns their merchandise a little over once a year. But most jewelers I meet have had their total merchandise for two-and-a-half to four years! This causes terrible cash flow and piles of debt.

If you buy jewelry in January, it should sell at least once by Christmas; that would be a turn of 1.0. If it stays until after Christmas, discount it or give a spiff to the sales staff to unload it, or even return it to your vendor and exchange it.

Let me show you the money-making power of turn. All three stores are going to buy an item for $200. For a jeweler, this might be earrings; for a clothing store, a nice jacket; and for a furniture store, it might be a chair. In the table below you can see the cost, profit margin in dollars, and what that brings in for total product dollars in a year.

Keeping an item long-term is a detriment. Even if someone buys it three years from now, you should have had that $207 in profit for each of the three years, totaling $621 brought into the store (not the measly $163.35 you would make by holding it three years).

When it’s over a year old, most things need to be disposed of and replaced. Maybe your customers just aren’t buying what you have in stock. Change that!

AS HE SLOWLY WALKED past my table, he glanced at my face, catching my eye. Blushing, I quickly lowered my head, wishing desperately he hadn’t looked at me. Never in my life had I seen a man so beautiful that I became almost ill being in his presence. I felt, for a lack of a better term, “unworthy” to have been anywhere near someone so biologically perfect.

No, this is not the beginning of the sixth chapter of a Jackie Collins romance novel (however, I highly recommend 1969’s The Stud). It’s exactly what happened to me last week at the Breitling Summit at the Four Seasons Hotel in Beverly Hills when Breitling Ambassador Brad Pitt joined retailers and members of the press for an outdoor dinner.

When I received the email invite from the brand asking if I’d like to attend the summit, I was thrilled. The first part of the event was to be held in the prestigious Four Seasons in Beverly Hills, and as if that wasn’t reason enough to hop a flight across the country, the summit would end with a full day at Kelly Slater’s Surf Ranch in Lemoore, a 20-acre property containing a wave machine that creates 6-to-8-foot surfable waves for 2,100 straight feet. Oh, and did I mention there’d be watches to see, too? Yeah. Plenty of those were on hand. Read on.

The Summit started on Tuesday afternoon with Breitling CEO Georges Kern re-introducing the brand’s three “worlds”: air, land and sea. When Kern took Breitling’s helm in 2017, he made clear that the brand’s image was going to change. There would be less focus on some things that, frankly, turned a fair number of people off to the brand (scantily clad women in aviator-themed jumpers, anyone?) and more focus on design, quality and making a positive impact through partnerships.

In an instant, Kern was off and running, talking about the purpose of the summit and the worlds in which the brand lives before being joined on stage by a handful of the brand’s ambassadors. Audience members were treated to a greeting (via video) from astronaut Scott Kelly – the first member of Breitling’s “Aviation Pioneers Squad” – before watching a film featuring Rocío González Torres, a commandant in the Spanish Air Force and the first Spanish woman to log 1,000 hours at the controls of an F­18 fighter jet, as well as world champion drone pilot Luke Bannister, who not only joined Kern in person, but who also gave a drone demonstration, including how to take a group selfie by drone. The presence of these “air” world squad members was the ideal segue to the introduction of Breitling’s Avenger collection of aviation-related timepieces. Also introduced during the “air” segment of the presentation was the brand’s new Aviator 8 Mosquito, a watch inspired by the famed de Havilland Mosquito, a plane constructed almost entirely of wood.

Moving on to the “sea” portion of the opening remarks, attendees were introduced to seven-time world champion surfer Stephanie Gilmore, who talked about her hopes for the upcoming Summer Olympics in 2020, where surfing is a competition for the first time. We were promised a demonstration by the Australian along with surf legend Kelly Slater at his surf ranch the following day (which did not disappoint). Shortly afterward, Breitling introduced both the Superocean Outerknown and the Outerknown ECONYL Yarn NATO Strap Collection.

Guests were then invited to a “touch and feel” by the brand in the gardens of the Four Seasons. High tables were covered in multiple versions of the new novelties with Breitling representatives available to answer questions. It was here I realized just how different this event was from many of the press events I’d attended in the past. This wasn’t just for press but was for everyone who would have anything to do with Breitling: store owners, watch buyers, managers, sales associates, etc. Across the room I could see Lisa Bridge, president and CEO of Ben Bridge Jeweler, along with the company’s watch buyer. At the same table as Bridge stood Slade Lewis of Lewis Jewelers in Houston, TX. And two tables over was Sara Beth Brown Prendeville, vice president at Brown & Co., which has two locations in Georgia.

“I think the new collections are sharp and will do very well in our Atlanta market,” she said. “Breitling holds a special place in my heart. It is nice to see the brand making moves, and the variety of new ambassadors is impressive.” When prompted for feedback about the summit, Prendeville said, “I was impressed with the professionalism of the summit presentation as well as the diversity amongst the brand ambassadors who were in attendance to support the brand. To my knowledge, Breitling is now supporting a unique variety of interests that no other brand has touched on.”

The afternoon quickly became evening and after a press conference and dinner (al fresco) with Brad Pitt, attendees turned in for the night in order to be ready for three-and-a-half-hour trip north to Lemoore in the morning.

Since announcing its departure from Baselworld, Breitling has brought a feeling of true intimacy to its events. Show booths can be cold at times (literally and figuratively) which may not be the best way to make a brand or its products memorable. In Lemoore, we stood – donned in bathing suits, covered in sand, and ever-so-slightly sun burned – taking in our surroundings and talking time. Retailers and press folks mixed with sales reps and marketing heads, which is the way it should be, because we all need to know what is going on in the worlds of the others. In order to keep my finger on the pulse, I make sure to pick the brains of the people at the stores in order to get their takes on how products are selling in their areas of the country. In Lemoore, I wasn’t alone in that thinking, because at any given moment, one could look up from the beautifully prepared gourmet lunch or from a glass of California wine and see the CEO of Breitling moving from group to group, asking questions and telling stories.

Breitling has yet again arrived, and brought with it a big, beautiful squad. But this isn’t just any squad. It’s a squad made up of impassioned people who are at the top of their respective fields. It’s a squad that cares about the planet, and what they can do to play a part in keeping it healthy. And it’s a squad that’s very much on a mission.

THE YEARLY JEWELERS of America Fine Jewelry Preview consistently brings emerging designers and established brands together in a presentation for editors and bloggers to discover trends, talent and new items. This year was no exception. The 2019 event was sponsored by The Cultured Pearl Association of America and The Silver Promotion Service who also featured pieces from their members.

Mother Nature once again steps in and inspires jewelry designers in organic forms and gemstones. Leaves, butterflies, wings and flowers were in the mix as were stones such as leopard agate.

CAMPBELLIAN COLLECTION 18K white gold earrings featuring Mexican water opals surrounded by diamonds and demantoid garnets

ELIZABETH BLAIR PEARLS freshwater cultured coin pearl earrings with carved peridot flowers and moonstones set in 18K gold

The magic and the mystery of the evening sky, planets and outer space have been informing jewelry for a number of seasons and this trend continues to evolve in shapes, stars and moons and variations on constellations as well as the use of such heavenly gems as moonstones.

MASTOLONI Sorrento collection scattered teardrop hoops featuring freshwater pearls and diamonds set in 18K yellow gold

From multi-colored sapphires to bi-colored tourmalines, color in jewelry continues to grow as a category in jewelry from alternative engagement rings to statement pieces. The real message is in creating silhouettes that will highlight these gems, whether it be a rainbow of colors or one singular stone.

AG GEMS 5.27-carat radiant cut sapphire ring flanked by Cadillac-cut diamonds set in 18K white with rose gold

VIVAAN watermelon tourmaline ring accented with tsavorites, sapphires and diamonds set in 18K white gold

From Victoria to Art Deco to vintage 70s, the past influences present day jewelry. Today’s designers draw inspiration and then create current interpretations based on antique and vintage silhouettes and styles such as talisman, good luck charms, fobs and geometric and linear forms.

ALEX WOO 14K yellow gold and diamond necklace with mini X Cross, X Blessed, X Feather and X Moon charms

CHRISTOPHER DESIGNS memory cut bracelet with alternating L’Amour Crisscut diamonds and round diamonds set in 18K white gold

1:120 Tt Double Shaft Motor

INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)

Gwyneth Paltrow Glows in Alex Solider Earrings in New Netflix Drama … and More Celeb Jewelry Sightings

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